hw
ary
a
Story of Injiri
2023
Injiri
4 mins, No dialogue
Injiri, meaning “real India”, historically stands for “real Madras checkered textiles” which were exported to West Africa back in the 18th century. Launched in 2009, as a clothing brand by Chinar Farooqui, Injiri believes in the beauty of hand-weaving processes.
India, across her length and breadth, has been the land of extraordinary handwoven fabric of multifarious styles, colours, textures and unique features, pertaining to the specific region they are grown and spun in.
Writer, Director, Sound Designer & EditorPhotographs by Gourab Ganguli